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Apple's longstanding online retail site is technically no more.
The Cupertino tech giant officially eliminated its standalone retail site with the URL store.apple.com, Mashable has learned, and integrated the shopping experience directly into Apple's main web site, Apple.com. Apple confirmed the move to Mashable.
“We redesigned Apple.com knowing that our customers want to explore, research and shop in one place," an Apple spokesperson told Mashable in a statement. "The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites."
Apple's online retail experience, which sees over 1 billion shoppers pass through annually, was previously a separate site Apple shuttled shoppers to once they clicked shortcuts on Apple.com like the "Store" button on the company homepage.
With Apple's redesigned site however, the "Store" button on the upper-left hand side of the
homepage, was eliminated.
Now, a shopping bag icon representing a virtual shopping cart appears on the upper right-hand side of Apple.com with options including the ability to view items you've selected for purchase, items you've favorited and order statuses.
Apple also baked in buy buttons and purchase options into every product page, so shoppers no longer have to peruse items on Apple.com but essentially navigate over to the Store side. The result: not only does Apple's.com's user experience just make more sense as a result, the entire shopping experience is a noticeably smoother and faster one.
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